diwali and kanjeevaram

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The festival of lights– Diwali is celebrated with great fun and fervor. Coinciding with the Hindu New Year, it celebrates new beginnings and the triumph of good over evil and light over darkness.The most awaited and exiting of all festivals, every aspect of this festival brings in joy, togetherness and harmony be it lighting of traditional earthen diyasor making mesmerizing colourful rangoli artworks, distributing sweets and gifts to families and friends or giving food and goods to those in need.

A five day affair, the Diwali festivities start with Dhanteras, followed by Naraka Chaturdasi on second day, Deepavali on the third day, Diwali Padva dedicated to wife–husband relationship on the fourth dayand ends with Bhai-Dhooj dedicated to sister–brother bond on the fifth day.The food most closely associated with the festival features various rich savory and sweet dishes which come in a range of colors and flavors.

During Diwali, it is customary for houses to be cleaned and new clothes to be worn for it is the time of the year when goddess Lakshmi is worshiped and invited into homes to bring in happiness and prosperity in our lives. The puja is generally carried out by the lady of the house who herself is considered to be the Lakshmi of the house. All dressed in pure silk sarees and adorning gold jewelry, it feels like the Deity herself is welcoming the Goddess.

Considered to be the favorite of lord Vishnu, the savior of goddess Lakshmi, pure Kanchipuram silk sarees are a preferred choice of ladies during Lakshmi puja. Woven by descendants of sage Mark and a, the Master Weaver of Gods, Kanjeevaram sarees are euphoric and create an aura of festivity and joy and a sense of pride among women who drape them. Symbolic of sanctity, festivity and purity,these Kanchipattu sarees are metamorphic of the festival itself and bring out the true beauty and spirit of Diwali.

About Shatika

Since the dawn of civilization, handlooms have been associated with excellence in India’s artistry in textiles and fabrics, and sari which is considered to be the most ancient piece of clothing has been inspiring generations of artists and craftsmen to weave their dreams and visions into creating exquisite handloom sarees. However with passage of time, just like the clacking sounds of the looms, the dreams and visions of these weaves too are fading away.In an attempt to bring handloom sarees back in vogue, Shatika has begun a revolution; a six yard sari revolution is a humble attempt at bringing back the lost love for handloom sarees. Dedicated to creating a unique interpretation of the age old craft, we travel to all colourful corners of the country visiting weavers,guiding them on the latest trends so they weave out the age old tradition with a modern touch and bring them online so you can savor the delights of hand picking them from the comfort of your homes.


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