The Festival Of Love

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The Festival Of Love

The roots of St. Valentine’s Day lie in the ancient Roman festival of Lupercalia, which was celebrated on Feb. 15. For 800 years the Romans had dedicated this day to the god Lupercus. On Lupercalia, a young man would draw the name of a young woman in a lottery and would then keep the woman as a sexual companion for the year.
Pope Gelasius-I was understandably less than thrilled with this custom. So he changed the lottery to have both young men and women draw the names of saints whom they would then emulate for the year (a change that no doubt disappointed a few young men). Instead of Lupercus, the patron of the feast became Valentine. For Roman men, the day continued to be an occasion to seek the affections of women, and it became a tradition to give out handwritten messages of admiration that included the Valentine’s name.There was also a conventional belief in Europe during the Middle Ages that birds chose their partners in the middle of February. Thus the day was dedicated to love, and people observed it by writing love letters and sending small gifts to their beloved. Legend has it that Charles, duke of Orleans, sent the first real Valentine card to his wife in 1415, when he was imprisoned in the Tower of London. (He, however, was not beheaded, and died a half-century later of old age.) Well all of this only confirms the fact that love and affection has been the bottom line from the time in ancient Rome to the twenty-first century.
The day florests are dried out, card shops emptied out, wine and red roses have a flourishing sale. It is a time to celebrate love in all its glory. Love is many faceted and cannot and should not be limited to the physical sense i.e. of man and woman but should include all relationships. The love of father for a daughter, or of a son for his mother; Uncle,aunts or even one’s motherland! – It’s ageneral day of expression of appreciation and love.
One may say this celebration doesn’t belong to our culture but then is that not the power of love which knows no boundaries? When anything is done with impropriety then, there are going to be repercussions. Therefore we have outbursts of aggression. But it is a beautiful day when we express our love and give our token of appreciationgenerously to our loved ones. It could be anyone, who has made a difference to you in your life. This is the chance to express your feelings.
We at Shatika also love this day and wish everyone a happy valentine’s Day. Allow us to help you choose your gift for this valentine. Give your loved one a saree this time when you say your vows again, flame a new love or ignite an old one.
‘Love is not love till you give it away!’
Believe in love this Valentine DAY.

About Shatika

Since the dawn of civilization, handlooms have been associated with excellence in India’s artistry in textiles and fabrics, and sari which is considered to be the most ancient piece of clothing has been inspiring generations of artists and craftsmen to weave their dreams and visions into creating exquisite handloom sarees. However with passage of time, just like the clacking sounds of the looms, the dreams and visions of these weaves too are fading away.In an attempt to bring handloom sarees back in vogue, Shatika has begun a revolution; a six yard sari revolution is a humble attempt at bringing back the lost love for handloom sarees. Dedicated to creating a unique interpretation of the age old craft, we travel to all colourful corners of the country visiting weavers,guiding them on the latest trends so they weave out the age old tradition with a modern touch and bring them online so you can savor the delights of hand picking them from the comfort of your homes.

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