THE SAREE STORY AT CANNES

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Beginning of the Festival

The Film Festival at Cannes officially began in 1939, there was a six year lapse due to the World War II. The festival was resumed in 1946, and it was in that year that Chetan Anand’s film Neecha Nagarwas one of a handful of films that walked away with the top prize, which was then known as the Grand Prix du Festival International du Film. One of the earliest efforts at social realism in Bollywood cinema, it was inspired by a short story of the same name written by Hayatulla Ansari (which itself was based on Maxim Gorky’s The Lower Depths) and focuses on the vast differences between the rich and poor in Indian society. Though forgotten by all and there is no photographic memory. Getting a film into the festival,is a mark of prestige, since only a few dozen films from around the world are picked for official. screenings out of many submissions.

Achievements at Cannes

Indian representation was also seen Cannes editions of 1954 and 1955 saw two Indian films competing in the top slot: Do Bigha Zamin (dir. Bimal Roy) and Mayurpankh (dir. Kishore Sahu) in 1954; and Boot Polish (dir. Prakash Arora) and Biraj Bahu (dir. Bimal Roy) in 1955. Do Bigha Zamin won an International Prize, the precursor of today’s Jury Prize.Other  Gotoma the Buddha, directed by Rajbans Khanna, which won a special mention from the jury in 1957 and the celebrated debut film of Satyajit Ray, Pather Panchali, which won in 1956 a special prize for the Best Human Document.The impressive show of Indian cinema from 1946 to 1994 at Cannes contrasts with the subsequent 22-year absence of Indian films.

Change from 2000

Nandita Das in 2013was a jury member and therefore was present at the Cannes, she looked charming as ever representing India in a saree.

nanditadas

2016 Cannes

We have had regular representation from our actresses who are ambassadors of L’Oreal. Sonam Kapoor looked very good in a painstakingly sewn saree. The outfit stood out, as you can see that apart from the western outfits. The saree has a presence, which it cannot be denied. Sonam is very couture conscious and is an amazing dresser.

sonam-kapoor

Nimrat Kaur walked the red carpet, when Lunchbox was nominated. She walked the red carpet looking Indian and grand in a saree.

We also love Richa Chadda for wearing a saree to the Cannes. She was nominated for Sarabjit. She looks regal in an off white delightful saree.

As Deepika walked the red carpet she looked stunning in an off-white creation. Looking as slim and sexy as ever.

With a traditional potli in hand was another jury member jury member from India .Our very own naughty queen Vidya Balan.

vidhya

This year we had Aishwarya, the perfect beauty at the  69TH Cannes for the nomination of ‘Sarabjit’ .She has been there as a judge and then she is also the ambassador of L’OReal.Paris. She has been quite a regular at Cannes; she had also been nominated, for her work in Devdas.

aishwarya

The Saree At Cannes.

The presence of Indian actresses in Cannes wearing sarees on the red carpet has made the world take notice of our heroine’s  talent, beauty and our way of dressing. The first step should be to promote sarees, as the ensemble of the century.  Check out Shatika’s handloom saree collection, you will be floored and will ask for nothing else.

shatipedia

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